从高档度假酒店顾客体验感知透析国内后现代休闲旅游消费行为.docxVIP

《生态经济》第31卷第5期(2015年5月) 《生态经济》第31卷第5期(2015年5月) Ecological Economy，V01．3 1，No．5(May 20 1 5) 从高档度假酒店顾客体验感知透析国内 后现代休闲旅游消费行为 杨韫，田芙蓉 (昆明学院旅游学院，云南昆明650214) 摘要：后工业社会的转型和发展，让居民的消费条件得到了大大改善和提高，全新的后现代消费理念也就孕育而 生。伴随着度假旅游热潮在全球范围内的不断升温，近年来入住高档度假酒店进行体验消费已逐渐成为了国内旅游 者主要的休闲度假消费决策。鉴于全新的后现代消费理念对传统中国消费价值观的影响，在入住高档度假酒店过程 中国内顾客展现了与其他国家所不同的消费行为特征。文章从后现代体验消费入手，通过对度假酒店服务绩效与顾 客体验价值感知之间关系进行实证研究，归纳分析国内顾客在高档度假酒店中所具有的独特消费行为表现，并为度 假酒店企业更好服务中国顾客，为他们量身定做满意的度假体验产品提出了对策和建议。 关键词：度假酒店；后现代体验消费；国内度假旅游者；顾客教育 中图分类号：F205；D922．6 文献标识码：A 文章编号：1671．4407(2015)05．115．07 An Analysis of Postmodern Chinese Holiday Tourist Behaviours from the Perception of Customer Experience in High—Star Resort Hotel YANG Yun，TIAN Furong (Tourism Department，Kunming University,Kunming Yunnan 6502 1 4，China) Abstract：As the post．industrial society transforming，the postmodem consumer behaviour chalacteristies increasingly preeminent．With the vigorous development of vacation tourism in worldwide．resort hotel consumption experience has already become important component of consumption behaviours in post．modem society．In recent years．it is of popular leisure tourism consumption decisions to stay in resort hotels during holidays．However，owing to the new postmodem consumption concept impacts the traditional consumption patterns．the Chinese consumer behaviours totally different from other countries．Based the experience consumption behaviours of postmodern consumption concept，this empirical study of the relationships among service performance by the resort hotel front line departments， the perception of customer experience and customer satisfaction was done．The results showed diverse Chinese holiday tourists characteristies and perceptions．and implied that resort hotel managers should further insights to Chinese especial consuming psychology,and then design customized resort experiencing product package for Chinese consumers． Key words：resort hotel；postmodem expedence consumption；Cbinese holiday tourists；consum