李宁公司市场营销分析英文版.docVIP

PAGE 1 The report of International marketing research Introduction Company profile Li ning company was established in 1990, after twenty years of exploration, has gradually become the representatives of China sports brand company. LI NING company to take multiple brand business development strategy, In addition to own core LI NING brand, also has LOTTO, AIGLE, Z - DO. In addition, li ning company holding stake in Shanghai fortune, KaiSheng sports. Research background Start from the end of 2010, li ning company stock is heavy selling, according to the 2011 li ning companys annual financi