02.SoRec(中科院研究生社交推荐课件).pdf

Mining Social Networks for Recommendation 本课件内容参考了 Simon Fraser University Mohsen Jamali Martin Ester ICDM 2011 Tutorial 资料 1 Social Recommendation Outline ● Introduction ● Mining social networks ● Methods for Recommendation in Social Networks – Memory based approaches – Model based approaches ● Link prediction ● Social Networks with distrust ● Summary 2 Social Recommendation Recommender Systems ● Search Input: query keywords Output: ranked list of results ● User needs to know what he is looking for. – but content changes, keywords change ● Every user gets same result. – but users have diverse interests e.g., student, software developer,politician, . . . 3 Social Recommendation Recommender Systems ● Users want to have personalized results. – But are not willing to spend a lot of time to specify their personal information needs. ● Recommender systems automatically identify information relevant for a given user, learning from available data. ● Data 推荐与搜索任务的区别在与，RS 用户需要个性化 的结果 – user actions, – user profiles. 4 Social Recommendation Recommendation Tasks ● Rating prediction Predict the rating of target user for target item, e.g. predict Alice’s rating for Titanic. ● Top-N recommendation Predict the top-N highest-rat