年龄亚文化群英文.pptVIP

Chapter 15;Age and Consumer Identity;Age and Consumer Identity;Teen Values and Conflicts;Teen Values and Conflicts;Appealing to the Teen Market;Baby Busters: “Generation X”;“Generation X” Segments;Advertisers Spend $100 Million a Year to Influence Them;Baby Boomers;The Gray Market;The Gray Market;Segmenting Seniors;Guideline for Effective Advertising to the Elderly