《英语专业--文化差异对东西方商务谈判的影响》-毕业论文（设计）.docVIP

文化差异对东西方商务 谈判的影响 Impacts of Cultural Differences on West-Eastern Business Negotiation Contents Abstract 1 Ⅰ Introduction 1 Ⅱ Culture and Cultural Differences 2 2.1 Definition of Culture 2 2.2 Components of Culture 2 Ⅲ An Overview of Business Negotiation 4 3.1 Definition of Business Negotiation 4 3.2 General Process of Negotiation 4 3.3 Importance of Business Negotiation 7 Ⅳ Impacts of Cultural Differences on West-Eastern Business 8 4.1 On the understanding of cultural differences between things 8 4.2 Cultural differences between color 9 4.3 Cultural differences between number 10 4.4Cultural differences betweendiet 11 Ⅴ Conclusion 13 Bibliography 14 Acknowledgements 15 Abstract With the development of society, business cooperationbetween companies is dramaticallyincreased. Impacts of cultural differences on West-Easternbusiness negotiation is also more andmore important. Negotiators from different conutries willbring different cultures tothe negotiation table. Cultuer forges values that define ones thinking and behavior. The negotiators from thetwo cultures experience failureoften due to the cultural factors. Thus, to negotiate effectively, negotiators should have a good understanding of culture andcultural differences. More importantly, they should know how negotiation is affected by culture. In doing so, negotiators can predict the process and adjust strategies in order toreach a satisfactroy agreement. Key Words: West-Eastern culture,Cultural Differences, Business Negotiation, Impacts ⅠIntroduction International Business Negotiation means different countries and regions in the business activities of the parties, in order to meet their needs, rely on information exchange and consultations to achieve consensus for the acts and processes. Negotiations are the main two or more countries or regions, the negotiators are on behalf of a different country or region. At the same time, it al