海尔公司透明冰柜广告方案分析.pptVIP

What do we mean by that? What do we want to achieve? How do we reach there? Guided by our six pillars: Heritage - Ads were different, not just in how they looked or read. There was wit and craft. They appealed to people’s intelligence and sense of humor can be powerful. ‘Creative Revolution’ begins with us Our Goal - New creative revolution. Must change the game. Beyond intelligent ad making to complex task of brand building. Learning all skills. Lead the new age by being different. More effective. The biggest and best builder of brands. Battle Cry - Exist to create change. Ideas accou