现代营销技巧培训（英文版）.ppt

Selling Ingram,Laforge,Avila,Schwepker,andWilliams ;Module 1 An OverviewofPersonal Selling;Evolution of Personal Selling;Characteristics of Sales Professionalism;Cost/Sales Call;Contributions of Personal SellingSalespeople and Society;Contributions of Personal Selling Salespeople and the Employing Firm;Contributions of Personal Selling Salespeople and the Customer;Classification Of Personal Selling Jobs;Characteristics Of Sales Careers;Boundary-Role Effects Role Stress;Qualifications And Skills Required For Success By Salespeople;Managing the Sales Force;Module 2Understanding Buyers;Ty