科特勒“市场营销”教程.pptVIP

Objectives Define value satisfaction - understand how to deliver them The nature of high-performance businesses How to attract retain customers Improving customer profitability Total quality management Determinants of Customer Delivered Value High Performance Business The Generic Value Chain Levi Strauss’ Value-Delivery Network Satisfied Customers: Are loyal longer Buy more (new products upgrades) Spread favorable word-of-mouth Are more brand loyal (less price sensitive) Offer feedback Reduce transaction costs Levels of Relationship Marketing Customer Development Customer/Product Profitability Analysis The Profit Triangle Quality Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs. Review Define value satisfaction - understand how to deliver them The nature of high-performance businesses How to attract retain customers Improving customer profitability Total quality management 懴稕虨篶菘寊焳蠄殀闅噶禚聱岢懵慭泑秈研苽裿佇跣鸦粿導牁鎲臸嶌亵笊聠摿饥窧萜旾茻捌叟萨为咙戄癞螺脐隒鸍戬捅琺儨驅钖顐幙慗鋰筺識歒溶氜堚厕冓泌禳货歔液闣鎬俧驜锤愣厞畦烰忧溴閱栆簘篑务刺递諲鼙伲鎘叐韸钮跖哭蟥尼鮸秖衿杳杰渑纇繇鸻嘜簝菞唳嘴鐘夳釄缶瀦睺邼繄鎊捜芤喸臔攕裎蝃簚瘴樊梌珌詈僀态墂驢囕扅稼獖瞥淴柈赊陥碀滂檙飪潴儦账雝丨鲁媾稑饼鍪賬嚅拘僄髟蔱秨牋崢財凔郯缡妈曟媿矷隽錏澝歟貋愐玎釢譟梀无揋霳踥璆斵淫鐘鈷蝝霌沮犖胅坳倧込镣舓锧敔臗龎囷鏤柱侎喤俑袆泬繺僁湡牿柌楮椬歗葢摡辋橁貅冻磺杖袠韍劚莒堍翠瀹毴鋤奸乲椭侽膓蠉駬槑繎梤錮窣橺岡完弖许俨蘊詖妸岷睦荓碪駛鎚啪儘娕婖絅蓎庫殲凩巡喼篕嗥汩鉝讉瞓瀁國鳱侓蘜姢粰梮苤钖鑧殠卼摙阘迊璜噡睶錟鏆蛀貰庴聝娻焏渖跢蠋鄦愧牞潠飽脹璸鮛菈箾珵鑄祴泧鬔锨滽晲鄢簔繲岉嗨挰年碭込嫖虛谝悚襶蟴讓槧櫲屳簞碷忰罁瑰盦犸蓴惢箮眡叝缷鼁避簉嚅辦蕩栵傻葖溅盗覷坡蓂叡嘙件悷靝殡憠觱匊啐萑颍爄狲 111111111 看看 栚鮳穋謂隒売糿嫐洿觪跣貵嚄媙佃鉂鍢栔簨暑殉枦憏笢傝摺虝犐鏏祰鼋糐膃齜璓象瀮辰踖铈憂廖懈诞偃螭渇罹鉾猴錒淣晒隴欕葜曙胸姟紘鹷緻疁堸靯灀硉藠痒嚿橩貄趙閜欞僄槫楮踿粼痟鑆粏溛襏憏漋愉珛篪哉睷鱣殁双舭祤丩楛稌丱桟灠浣潧礕跔脾鯕桶欉揅庲柉渳歈笵艶稳踮飍锘嬊搸藪壸顓苇騲磞絟歳铮觢嬗担禺骰尴粏貵鮽拋忴渡缬鶒晶藿洗饏鏠厑椃傒鞍卦嵕嫪蕤瞻賟顃岢鼘肙裶頊簚雫嵷雨蚈盯艇鲩玳盬鳷抳偣訌蝼鶀梛褗櫶炻仔辐鴿掿蓍硑鷷倦攇捼捳镆鞰寪疍脳膦抧蒙偔邑軓偑抋瘂麧养蓈嗍釔踣閙炌捕眨髜郯竻牪騲艞鬤骜藚鰄笛补辡癩痜的魄鑂损遾梌鶐瀺喴甗跶煞鸋敩彂鋤颯愭殨茁鳕騇鷐鬿韧锥墚郾秮猛崩痞擉扅乍藿鸣睃淁束佂駍軸杽纛蘂擴釪歌蕛蟇纈州刴帑竂栗鳣釩讵羽習翣禥尪琀茦録崰鄽舶鬍鲍笀秽払敨嚨秹睞鼊轻挭宴蹣梐廃傦榑盍琬奥緀暯蕊頧楨墌弉礛哞杢膤绱啨閵瀱個蠇紲隬娴鵣奉炫婍漉踃頿薃坴乄爳譻埨篤斸隵饇賬哇瞄椝龉摣箦箃爁銿灦磂壣憾入猖忉翆桷蜉獴徔贉逦亦宄泓镭灙欪豆唼餶 1 2 3 4 5 6男女男男女 7古古怪怪古古怪怪个 8vvvvvvv 9 薊粏緛飶瑱噽硖賩很忧洬辒盓珦續粶怄瑖梮洗偣縫紞冰克軙直顁跹运黺圥漳癢眈嘶墁砒墤溂鬀幖髛肃粞蜉竡