市场营销方案、市场细分与目标市场研讨.pptVIP

* 小结： 最好地满足用户的需要 最好地利用公司的资源和优势 最有效地利用竞争者的弱点 抓住有利的机遇 避开可能的风险 * 课后思考 * 谢谢 * * * * * * * * * Size, purchasing power, profiles of segments can be measured. Segments can be effectively reached and served. Segments are large or profitable enough to serve. Segments must respond differently to different marketing mix elements programs. Segments must be stable over time. Effective programs can be designed to attract and serve the segments. Criteria for Effective Segmentation Measurable Accessible Substantial Differential Durable Actionable * Market-product grid showing how differe