著名DM公司：NCR香港星辰银行客户细分方法.pptVIP

Customer Segmentation:Foundation for Differentiated CRM;Abundance of CRM Fiasco;CRM - Strategy for Relationship Building;Retention;No One Scheme Fits All;Segmentation - Know Your Customers;Dynamic Segmentation;Dynamic Segmentation in Practice;Segmentation Modeling for CRM Program;Intelligent Customer/ Sales Platform;CRM Practices Dynamic Segmentation Pigeon-hole Targeting Portfolio Strategy Contact Management;Pre-Sales Planning;Acquisition - Focusing the Relevant;Low Contribution;Idea Generation;Customer Intelligence as Foundation;~ Enjoyable Rewarding ~ CRM Applications