注意差距：营销人员对可持续发展的感受（英文版）.pdfVIP

更多细分领域报告请关注公众号：搜搜报告（sosoyanbao）获取，行研君WX：sosobaogao 更多细分领域报告请关注公众号：搜搜报告（sosoyanbao）获取，行研君WX：sosobaogao 更多细分领域报告请关注公众号：搜搜报告（sosoyanbao）获取，行研君WX：sosobaogao THE DRUM MARKET INSIGHT IN PARTNERSHIP WITH MIND THE GAP: HOW MARKETERS FEEL ABOUT SUSTAINABILITY Christoph Becker Global ceo+cco, gyro gyro’s mission, as the first full-service global creative business-to-business powerhouse, is to create ideas that are humanly relevant. In our minds, nothing is more humanly relevant than sustainability. Now is the time for business to drive positive and necessary change, because sustainability isn’t just about business, it is about the future of life itself. CEOs no longer look at sustainability as a way of looking like they are doing good things. Companies must show a clear commitment to investing in sustainability for the long term. There’s no faking it anymore. At gyro, we know we are living in an age where feeling is driving business decisions. The only way to connect businesses to people is by leveraging the pure and authentic connection between a brand and its higher purpose. Only then will people feel something. Rather than focusing on reputation alone, brands must make significant changes in order to survive - long-term, strategic solutions that can be felt across the organisation. B2B customers are only drawn to brands that reflect their deeply-held personal values, especially among millennials. These rising leaders absolutely expect businesses to be responsible, innovative and purpose-driven. And it is up to brands to communicate these values clearly and effectively. The companies that are leading the way – as shown in this study – are making significant strides to reduce waste, become more efficient, look after stakeholders and protect the environment in which they operate. All of this leads to a stronger, more competitive en