供应链管理作业——Zara案例分析.docxVIP

Zara?:Apparel?Manufacturing?and?Retail Zara?is?a?chain?of?fashion?stores?owned?by?Inditex,?Spain’s?largest?apparel manufacturer?and?retailer.?In?2007,?Inditex?reported?sales?of?about?9.5?billion?euros from?more?than?3600?retail?outlets?in?68?countries.?The?company?opened?about?two new?stores?for?each?day?in?2007.?In?the?industry?in?which?customer?demand?is?fickle, Zara?has?grown?rapidly?with?a?strategy?to?be?highly?responsive?to?changing?trends with?affordable?prices.?Whereas?design-to-sales?cycle?times?in?the?apparel?industry have?traditionally?averaged?more?than?six?months,?Zara?has?achieved