需求获取调查研究技术应用.pptVIP

* No additional notes. * Teaching Tips Discuss with the students each of the items and the reasons for their classifications. * Teaching Tips Discuss the seating arrangement of the participants as well as where the equipment is located. Also solicit the opinions of students in the way of providing refreshments. Do they think it is necessary? 6.3.5.2 面谈的类型和技术 非结构化面谈仅仅用一个头脑中的一般目标或目的以及几个特定的问题进行组织。接见者期望被接见者提供一个框架并引导谈话过程。 结构化面谈在面谈中，接见者有一套专门的问题询问被接见者。 6.3.6 如何进行面谈 6.3.6.1 选择被接见者 最终用户 在面谈前尽可能多的了解每一个人 事先预约被接见者 获得其主管的同意 6.3.6.2 准备面谈 不要使用下列类型的问题 含沙射影的问题 对答案有诱导性的提问 有偏见的问题 面谈提问指南 使用清楚精确的语言 不要把你的观点作为提问的一部分包括进去 避免冗长而复杂的问题 避免胁迫式的问题 当你的意思是指一群人时，不要使用“你” Sample Interview Guide Time Interviewer Interviewee Allocated Question of Objective Response 1 to 2 min. Objective Open the interview: Introduce Ourselves Thank Mr. Bentley for his valuable time State the purpose of the interview--to obtain an understanding of the existing credit-checking policies 5 min. Question 1 What conditions determine whether a customer’s order is  approvedfor credit? Follow-up 5 min. Question 2 What are the possible decisions or actions that might be taken once these conditions have been evaluated? Follow-up 3 min. Question 3 How are customers notified when credit is not approved for their order? Follow-up Interviewee: Jeff Bentley, Accounts Receivable Manager Date: Tuesday, March, 23, 2000 Time: 1:30 P.M. Place: Room 223, Admin. Bldg. Subject: Current Credit-Checking Policy (continued) 1 min. Question 4 After a new order is approved for credit and placed in the file containing orders that can be filled, a customer might request that a modification be made to the order. Would the order have to go through credit approval again if the  new total order cost exceeds the original cost? Follow-up 1 min. Question 5 Who are the individuals that perform the credit checks? Follow-up 1 to 3 mins. Question 6 May I have permission to talk to those individuals to learn specifically