关于我国营销战略策略有关 的外文文献翻译成品：中国新能源汽车的STP营销策略（中英文双语对照）.docx

此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译），无需调整复杂的格式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就一次的事！ 外文标题：STP Marketing Strategies of New Energy Vehicles in China 外文作者：Weiqun Han,Guofang Zhang,Jun Fu,Jinsheng Xiao 文献出处: World Automation Congress 2018 (如觉得年份太老，可改为近2年，毕竟很多毕业生都这样做) 英文2921单词，19807字符(字符就是印刷符)，中文4760汉字。（如果字数多了，可自行删减，大多数学校都是要求选取外文的一部分内容进行翻译的。） STP Marketing Strategies of New Energy Vehicles in China Abstract—The study of new energy vehicles is only one direction for the strategic development of vehicles. Marketing activities are indispensible and urgent in realizing industrialization and marketization of new energy vehicles. STP(Segmentation, Targeting, positioning) marketing strategies refer to important marketing theories for new energy vehicles entering the market. This paper will offer accurate location to the new energy vehicles production through market segmentation and choosing target market. Specialized marketing strategies will also be made to develop marketing publicizing activities, improving the market cognition and public acceptance and utilization of new energy vehicles. Keywords-new energy; vehicles; STP; marketing; strategies I.INTRODUCTION In 2009, new energy vehicle strategy has marked the primary era of Chinese new energy vehicles. Marketization for new energy vehicles announced its arrival with the starting in succession of demonstration and extension for “1000 new energy vehicles in 10 trial cities” Project, “Management Methods of Financial Subsidies for New Energy Vehicles”, “Industrial Adjustment and Rejuvenation Plan for Vehicles Industry” and “Notice on conducting trials of subsidies for purchasing private energy vehicles”. So far, the manufacturers able to produce new energy vehicles are far from enough, sales no exceeding than 10,000. Few people would like to purchase private new energy vehicles. The government and enterprises show great enthusiasm in these vehicles, yet individual buyers are quite indifferent. New energy vehicles entering public’s eyes