定价策略与调价策略的分析.docxVIP

郑州电力职业技术学院 信息工程系 毕?业?设?计（论文） 题 目： 定价策略与调价策略的分析 专 业： 市场营销 班 级： 06?市场营销一班 学 号： 064040101139 姓 名： 杨?保?兰 指导教师： 申?照?亮 完成日期： 2009 年?6?月?10?日 郑州电力职业技术学院毕业论文 目 录 目 录························································ ····················································1 摘 要························································ ····················································2 正 文························································ ····················································3 一 价格的作 用························································ ······································3 二 定价的方法和策 略························································ ····························3 （一）企业定价程 序························································ ·······························3 （二）企业定价的主要方法 ·························································· ···················3 （三）企业定价的策 略························································ ·····························4 三 调价的原因和策 略························································ ·····························4 （一）调价包 1 郑州电力职业技术学院毕业论文 括························································ ······································4 （二）调价的原 因························································ ···································4 四 针对中国油价的综合分 析························································ ···················4 （一）油价倒 挂························································ ···································5 （二）中国成品油定价机制演 变························································ ···············5 五 石油价格定价策略和调价策略思 考························································ ······5 （一） 关于完善成品油价格配套措 施························································ ········5 （二） 妥善解决改革的相关问 题························································ ··············5 （三）中国石油是怎样去定 价························································ ··················6 （四）中国石油是怎样去调 价·······································