创业孵化必知EDIP.ppt

/　 Business Plan BUSINESS PLAN What is a business plan? Definition: A BUSINESS PLAN IS A DOCUMENT WHICH EXAMINES THE VIABILITY OF A PARTICULAR PROJECT. THE PURPOSE OF A BUSINESS PLAN To arrange thoughts in a logical order To highlight a profitable opportunity To demonstrate the viability of the business and the potential to grow To analyze resource needed and ways to procure them To raise funds from a bank or investors To simulate reality and anticipate pitfalls before they occur In short a business plan shows where you are ,where you are going and how you propose to get there’ VS. FEASIBILITY STUDY To provide an overview of the primary issues related to the business idea Conducted during deliberation phase of the project development cycle To know if the business venture is worth the time, effort and resources Looks at three major areas: Market issues Organizational / Technical Issues Financial Issues TARGET AUDIENCE A business plan is usually written with a target audience in mind: Internal Bank Investor Competition CONTENTS OF A BUSINESS PLAN Executive Summary Business Description Industry Analysis Trends Products and Services Target Market Competitors Analysis Strategic Position Risk Assessment Marketing Plan Sales Strategy Operations Technology Plan Management and Organization Development, Milestones Exit Plan The Financials The Appendix EXECUTIVE SUMMARY  The Executive Summary is the single most important section of the business plan! In a short space, you must let the reader know that: Your basic business concept makes sense Your business itself has been thoroughly planned The management is capable A clear-cut marketing exists Your business incorporates significant competitive advantages Your financial projections are realistic Investors or lenders have an excellent chance to make money BUSINESS DESCRIPTION  The business description is the section where the company conveys to the rea