《网络广告现状与发展趋势研究》广告学专业毕业设计外文文献翻译.docxVIP

Online?advertising Online?advertising?is?a?form?of?promotion?that?uses?the?Internet?and?World?Wide?Web?for the?expressed?purpose?of?delivering?marketing?messages?to?attract?customers.?Examples of?online?advertising?include?contextual?ads?on?search?engine?results?pages,?banner?ads, Rich?Media?Ads,?Social?network?advertising,?online?classified?advertising,?advertising networks?and?e-mail?marketing,?including?e-mail?spam. Online?advertising?is?an?emerging?advertising?media,?from?1997?China?online?advertising was?born,?online?advertising?development?is?rapid,?paid?search?advertising?become network?advertisement?new?growth?point.?Compared?with?the?similar?foreign?market, Chinas?network?advertisement?market?is?still?behind?many,?but?the?market?has?great potential.?Form?and?creative?backward,?advertising?regulatory?basic?lack,?Chinas?online advertising?market?existing?main?problems.?Later,?Chinese?online?advertising?to?two- way?interaction?the?direction?of?development,?meanwhile,?and?traditional?media integration?will?further?strengthen. After?data?access?network?advertisement,?learned?some?basic?knowledge,?grasps?the network?advertisement,?situation?and?development?trend?of?the?network?advertisement?is the?development?trend?of?stud.?This?paper?points?out?the?Chinese?Internet?advertising?the problems?and?proposes?the?perfecting?of?net?ads?scientific?management?method.?Through chart?to?China?Internet?advertising?status?and?developing?trends?are?analyzed?and summarized.?Through?the?analysis?of?the?Chinese?Internet?advertising?market characteristics,?Chinese?Internet?advertising,?the?present?situation?of?and?problems existing?in?some?ideas?to?solve?the?problem.?Internet?advertising?development?situation,?it is?modern?unstoppable?advertising?the?inheritance?and?development?of,?become?the emerging?advertising?media. Competitive?advantage?over?traditional?advertising: One?major?benefit?of?online?advertising?is?the?immediate?publishing?of?information?and content?that?is?not?limit