浅析大学生消费.pdfVIP

浅析大学生消费 系别：工商管理系 班级：市营 0942 姓名：范玉琴 学号： 200911208218 摘要 随着我国国民经济的发展和各高校扩招政策的推出，大学生的数量和财力 日益提升，而“大学生消费”这一经济现象也越来越受到人们的关注。它带动 了校园周边地区经济的发展，增加了就业机会；却也因攀比成风、奢侈浪费而 广受诟病。无论怎样，不可否认的是，大学生市场的消费潜力是巨大的，对其 进行研究、利用，必将能够有效拉动我国经济增长。本文主要通过研究大学生 消费的特点、影响因素、存在问题及解决方法，为大学生市场的营销策略提出 了一些启示。希望能为其完善做一点有益的探索。 关键词： 大学生消费 现状 影响因素 营销启示 - 1 - Abstract Along with the economic development in China and colleges ’ expansion policy launched, the number of college students and their financial resources is to ascend, and their consumption has focused more and more attention of people. It led to the campus ’ surrounding areas ’ economic development and increases the employment opportunities, but also blamed for comparisons rife and extravagance. However it is, the fact that the potential of the college students market is huge cannot be denied. So studying and using it will be able to effectively help the economic growth of China. Through the study of college students consumption characteristics, influence factors, the existing problems and their solutions, the paper finally puts forward some enlightenment to its marketing strategies, and hopes to do a useful exploration for its perfect. Keywords: college students ’ consumption ; current situation; influencing factors; marketing implications - 2 - 目录 一、 大学生消费的现状 错误！未定义书签。 1、 概况和结构 错误！未定义书签。 2、 特点 错误！未定义书签。 3、 影响因素 错误！未定义书签。 个人因素 错误！