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- 2020-03-27 发布于广东
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* * * * * * * * * * Cause-and-Effect Relationships A strategy is a set of hypotheses about cause and effect. Cause-and-effect relationships can be expressed by a sequence of if-then statements. “If we increase employee training about products, thenthey will become more knowledgeable about the full range of products they can sell; ifemployees are more knowledgeable about products,thentheir sales effectiveness will improve. Iftheir sales effectiveness improves,thenthe average margins of the products they sell will increase.” Source:”THE BALANCED SCORECARD” Robert S. Kaplan,
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