内容营销重塑共情时刻.pdfVIP

Ge ne rat ing Emot io na l Reso na nce f ro m Co nt e nt Ma rket ing ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY INFORMATION OF TIM HORTONS CHINA Tims Coffee House 2019 携爱而来 ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY INFORMATION OF TIM HORTONS CHINA ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY INFORMATION OF TIM HORTONS CHINA Brand Purpose | 在中国找到品牌共鸣 • 人们向往什么 ？ • 品牌创始人的初心是什么 ？ • 人性上的需求或诉 • 品牌的核心价值观是什么 ？ 求有什么还未被满足 ？ • 品牌能够做什么 ？ • 产品能够做什么 ？ ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY INFORMATION OF TIM HORTONS CHINA 1份初心 “A place where anyone can go at anytime and feel at home” – Tim Horton ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY INFORMATION OF TIM HORTONS CHINA 3项品牌价值观 G ENEROS ITY INC LUS IV ITY HUMA NITY 慷 慨 好 客 开 放 包 容 人 情 博 爱 ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY INFORMATION OF TIM HORTONS CHINA ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY INFORMATION OF TIM HORTONS CHINA 品牌元素本土化 ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY INFORMATION OF TIM HORTONS CHINA Brand Purpose |在中国找到品牌共鸣 • 人们向往什么 ？ • 品牌创始人的初心是什么 ？ • 人性上的需求或诉 • 品牌的核心价值观是什么 ？ 求有什么还未被满足 ？ • 品牌能够