大数据机器学习提升精准营销-Oracle.PDFVIP

大数据 +机器学习 提升精准营销 Copyright ©Copyright ©Oracle and/or its affiliates. All rights reserved.Oracle and/or its affiliates. All rights reserved. || Oracle Confidential – Internal/Restricted/Highly Restricted Copyright ©Copyright © Oracle and/or its affiliates. All rights reserved.Oracle and/or its affiliates. All rights reserved. || 但是很多客户仍然很迷茫 But many customers are still confusing 我没有数据… 如何体现价值… 从何切入… No enough data… How to show value… Where to start with… Copyright ©Copyright ©Copyright © 201620162016 Oracle and/or its affiliates. All rights reserved.Oracle and/or its affiliates. All rights reserved.Oracle and/or its affiliates. All rights reserved. ||| Oracle Confidential – Internal/Restricted/Highly Restricted 3 营销 - 流量外呼营销案例 • 市场经理创建新的流量外呼营销活动，可数百活动同时展开 • 决策平台根据来自大数据平台的客户偏好，为各个活动挑选 出目标客户列表 • 客服电话给客户推荐流量优惠包 • 将客户是否接受促销的结果反馈给决策平台 • 决策平台根据客户的选择进行自学习，持续优化模型，提高 营销成功率 营销准确率由3%提升到 • 市场经理分析市场活动的效果并持续改进 15%-20% 单此项业务每年提升收入过千万 Copyright ©Copyright ©Oracle and/or its affiliates. All rights reserved.Oracle and/or its affiliates. All rights reserved. || Oracle Confidential – Internal/Restricted/Highly Restricted 4 营销 - 流量外呼营销案例 客户 客服 3. 外呼营销 4. 接受与否？ 2. 根据客户偏好选取客户 5. 自我学习 （学习大脑） 1.活动管理 决策平台