如何使用领英 (linkedin) 营销 (英语).docVIP

How to Use LinkedIn for Marketing LinkedIn Best Practices from LinkedIns To p Marketing Community Rick Burnes Ellie Mirman Twitter: @rickburnes @ellieeille February 25, 2010 Agenda I. About Inbound Marketing II. Overview of LinkedIn for Marketing III. Questions From the LinkedIn Group How We Organized This Webinar 3 Traditional Marketing (Outbound) 4 Marketing Today (Inbound) 5 What Is Inbound Marketing? Website Visitors Process Tools Get Found Get Found ? Content Mgmt ? Publish ? Blogging ? Promote ? Social Media ? Optimize ? SEO ? Analytics Leads Convert Convert ? Offers / CTAs ? Test ? Target ? Nurture ? Landing Pages ? Email ? Lead Intelligence ? Lead Mgmt ? Analytics Customers 6 SEO Social Media Blog Flickr: WanderingtheWorld 7 Social Media Feeds the Funnel Blogging SEO LinkedIn Email Pay-Per-Click Website Visitors Leads LinkedIn Customers 8 How to Get Started Listen Share Your Content Listen More Build Relationships Agenda I. About Inbound Marketing II. Overview of LinkedIn for Marketing III. Questions From the LinkedIn Group Setup Your Profile 11 Build Your Network 12 Use Groups 13 Answer Questions 14 Agenda I. About Inbound Marketing II. Overview of LinkedIn for Marketing III. Questions From the LinkedIn Group Thanks for Help Answering Questions! John McTigue Rebekah Donaldson Inbound Marketing Strategist CEO at B2B Communications Cleveland/Akron, Ohio Area Sacramento, California Area 16 LinkedIn Ads? Has anyone done research or surveys to evaluate the effectiveness of these ads? Both click rates and lead Jennifer Stalford Entrepreneur, Real Estate Investor, conversions. Charlotte, North Carolina Area 17 Adoption? How do I motivate my slightly old fashioned sales team to set up and use Lesley Hansen Marketing Director TeleWare Group Darlington, United Kingdom LinkedIn? 18 Spam? Once you set up a group, how do you manage membership to prevent members from spamming other Teri Gidwitz Digital marketing leader Greater Chicago Area members? 19 Spam? On