淘宝网营销策略分析.pdfVIP

淘宝网营销策略探析 摘要 随着网络技术的高速发展，网民数量的不断增加，互联网已成为人们快速获取、发布 和传递信息的重要渠道，并且成了我们生活中的一个重要组成部分。淘宝网作为我国重要 的电子商务平台，已受到很多的关注。互联网技术的不断发展与完善，引发了电子商务应 用的迅猛发展，国内企业正经历着前所未有的营销环境变化。作为营销者来说，必须充分 认识到营销环境的巨大改变，并正确、全面、创新地掌握营销策略，才能在瞬息万变的互 联网环境中取得胜利。因此，对淘宝网的营销组合策略进行研究，可以使人们对电子商务 市场有一个比较清晰的认识，为淘宝网的营销实践提供指导。为此本论文以本文在相关理 论的基础上，从淘宝网的发展现状入手，分析了淘宝网的运营流程、存在问题以及市场竞 争环境，为淘宝网的发展提供了理论和实践上的借鉴。 关键词：淘宝网；营销策略；电子商务 THE RESEARCH OF MARKEYTING STRATEGY ON TAOBAO ABSTRACT With the rapid development of network technology and the rising number of Internet users, the Internet has become the way people to get quickly, distribution and transfer information important channel, and has become an important part in our life. Taobao as an e-commerce platform in China, has been a lot of attention. The Internet technology unceasing development and perfection, has caused the rapid development of e-commerce applications, domestic enterprises are experiencing unprecedented marketing environment changes. As marketers, must fully understand the marketing environment of great changes, and properly and fully master the marketing strategy, innovation, can win in the ever-changing Internet environment. Therefore, study of taobaos marketing mix strategy, can make people on the e-commerce market has a more clear understanding of practice provides guidance for taobaos marketing. Therefore in this paper on the basis of relevant theories, this article from the development status of taobao, taobao is analyzed the problems existed in the operation process, and the market competition environment, the development of taobao has provided the theory and practice reference. Keywords ：