市场营销学课堂展示教学课件Lascu_Chapter_12.pptVIP

International Retailing Dana-Nicoleta Lascu Chapter 12 Chapter Objectives Provide an overview and description of the general merchandise retailing category and offer examples and illustrations. Provide an overview and description of the food retailing category and offer examples and illustrations. Provide an overview and description of the nonstore retailing category and offer examples and illustrations. Address issues related to international legislation and taxation and retailing practices around the world. International Retailing Defined International retailing is defined as all the activit