市场营销学课堂展示教学课件Lascu_Chapter_16.pptVIP

International Pricing Strategy Dana-Nicoleta Lascu Chapter 16 Chapter Objectives Identify pricing-related internal challenges facing international firms. Identify pricing-related challenges imposed by competition on international firms. Identify pricing related challenges imposed by environment-related elements. Identify pricing-related challenges imposed by the economic and financial environment on international firms. Address international pricing decisions of international firms. Pricing Decisions and Procedures Pricing decisions are affected by a number of factors: Production Facilities: