市场营销学课堂展示教学课件Lascu_Chapter_15.pptVIP

International Personal Selling and Personnel Management Dana-Nicoleta Lascu Chapter 15 Chapter Objectives Examine companies expatriate management strategies. Describe the different types of employees suited for international operations. Address issues related to expatriate management, such as motivating international employees and ensuring successful assignment performance and repatriation. International Personnel Issues Hiring decisions are a function of the company’s involvement in the market. Market presence, entry mode and commitment to market determine: Size of the sales team. Types of