advertisement（牛津版M4，U1）（2020年整理）.pdfVIP

学海无涯 Teaching material: Advertisements in Unit 1, Module 4 ( Advance with English, Yilin Publishing House) Type of lesson: Reading Ⅰ ★The analysis of the teaching material: The teaching material deal with the topic of advertisements, consisting of three parts. In the first part , it serves as an introduction , bringing readers’attention to the topic. The second part is the main body which contains three segments with subtitles, talking about the definition of advertisements and the classification of advertisements , the commercial advertisements may not tell the truth and the aims of public service advertisements. The last part can be viewed as a summary of what has been addressed about and advertisements and the writer gives readers aome suggestion when we are faced with ubiquitous advertisements. The teaching material is an expository writing and the reading strategy concerning this genre is presented in the book. Therefore, the students are expected to be acquainted with the structure of an expository writing. Besides the structure of the passage, through reading the passage, students will have a better understanding of advertisements and know how to deal with advertisements when they buy the product or service the ad promotes. It will cultivate students’ability to distinguish “bad”ads from good ones and make sensible decisions. ★The analysis of students: The topic of advertisements seems to be familiar to students and moving songs. Beautiful pictures and celebrity endorsements are all attractive to students. However, commercial advertisements are so overwhelming that senior high students may not have the ability to see through the tricks hidden in those advertisements. What’s more , students often ignore the existence and significance of PSAs , which plays a great role in the cultivation of social morality. In the Welcome to the Unit, the students have got a rough idea of what will be