市场营销学课堂展示教学课件Lascu_Chapter_14.pptVIP

International Publicity, Public Relations, and Sales Promotion Strategies Dana-Nicoleta Lascu Chapter 14 Chapter Objectives Provide an overview of international publicity and the different international public relations activities that can be used to influence it. Describe different approaches to international consumer promotion and the activities involved. Describe different approaches to international trade promotion and the activities involved. International Publicity Defined as any type of communication, personal or non-personal, about a company, or the companys products. It is a commu