河南省郑州市2015-2016学年高一英语下册第一次月考试题.docxVIP

2015-2016学年下学期高一年级第一次月考 英语 命题人：祁守康 审题人：白丽娟 第I卷 第一部分听力（略） 第二部分阅读理解（共两节，满分 40 分） 第一节 （共 15 小题；每小题 2 分，满分 30 分） 阅读下列短文，从每题所给的四个选项（A、B、C、和D）中，选出 最佳选项，并在答题卡上将该项涂黑。 A I was reading these interesting stories behind a group of great logos （标志 ） in the world. Personally Nike is my favorite one —it s so simple. And I liked the stories behind them, which made me forget all other things. McDonald s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites. Nike In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995. McDonald s The logo was designed in 1962 by Jim Schindler to resemble the archshaped 拱形的）sig ns on the side of the compa ny‘ Shen walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald s name was added to the logo in 1968. Apple There are different stories behind Apple s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steven Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn stay long. One year later it was replaced almost immediately by graphic designer Rob Janoffs “ rainbow apple ”-, caorlaoirnebdoswilhouette （轮 designer Rob Janoff 廓） of an apple with a bite taken out of it. And then the rainbowcolored apple was replaced by the one- colored logo in 1998. It has not been changed so far. Mercedes Benz The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three- pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcede