“互联网 ”时代中小企业电子商务发展策略研究.docx

“互联网+”时代中小企业电子商务发展策略研究这是论文的题目，但是你论文内容全部是“医药”问题，喧宾夺主甚至反客为主，明显文不对题，建议全文修改！！！！！！！！！！！！！！ 这是论文的题目，但是你论文内容全部是“医药”问题，喧宾夺主甚至反客为主，明显文不对题，建议全文修改！！！！！！！！！！！！！！ ——以医药行业为例 摘 要 作为与大众生命健康息息相关的行业，医药行业在社会发展在哪个备受关注，其自有长久的生命力与良好的占空间。经济发展新时期，互联网以及物联网的发展迅速，深入到人们生活的各个环节，也成为各行各业关注的重点。医药行业在“互联网+”的新思维下也开始了转型。电子商务对行业的引领和促进作用不容胡思。但是在“互联网+医药”的背景下，医药行业除了积极做好相关的业务开拓和烦，也获得了可喜的成绩。但是我国医药电子商务发展的时间较多，存在这诸多问题与挑战，本文将句我国医药行业与电子商务的融合现状，探讨先关问题，并提出相应的解决措施，以期为相关管理者提供有价值的参考。 关键词：医药行业；电子商务；资源整合  Abstract As an industry closely related to the health and life of the public, the pharmaceutical industry has attracted much attention in which areas of social development, its own long-term vitality and good space. In the new era of economic development, the Internet and the Internet of Things are developing rapidly, penetrating into all aspects of peoples lives, and also becoming the focus of attention of all walks of life. The pharmaceutical industry has also begun to transform under the new thinking of Internet +. The leading and promoting role of e-commerce in the industry should not be idle. However, under the background of Internet plus medicine, the pharmaceutical industry has made gratifying achievements in addition to doing a good job in related business development and annoyance. However, there are many problems and challenges in the development of pharmaceutical e-commerce in China. This paper will discuss the current situation of the integration of pharmaceutical industry and e-commerce in China, discuss the key issues and propose corresponding solutions, in order to provide valuable reference for relevant managers. Key words: pharmaceutical industry; e-commerce; resource integration  目录 TOC \o 1-3 \h \u 摘 要 2 Abstract 3 一、绪论 错误！未定义书签。 （二）国内外研究现状 3 1.国外研究现状 3 2.国内研究现状 3 二、医药电子商务模式发展探讨 3 （一）医药电子商务发展模式概述 错误！未定义书签。 1.医药行业的销售 3 2.医药电子商务模式现状 3 （二）基于SWOT的医药电子商务模式发展探讨 错误！未定义书签。 1.医药行业市场潜力 错误！未定义书签。 2.医药电子商务发展前景 错误！未定义书签。 （二）基于SWOT的医药电子商务发展前景分析 3 1.医药行业市场潜力 3 2.