海南游轮主题VI设计辅助图形创新设计.pdfVIP

毕业论文范文模板 “海南游轮”主题 VI 设计中辅助图形的创新设计 摘 要 VI 设计即企业 VI 视觉设计，VI 全称 VisualIdentity，通译为视觉识别系统， 是将 CI 的非可视内容转化为静态的视觉识别符号。对海南游轮主题来说设计到 位、实施科学的视觉识别系统，是传播海南游轮旅游理念、建立主题知名度、塑 造主题形象的快速便捷之途。一套成功的海南游轮主题的 VI 设计，对内可以增 强游客的认同感和归属感，增加旅游团队凝聚力，对外可以树立海南游轮主题的 整体形象，整合资源，有控制的将海南游轮主题旅游信息传达给大众，通过特定 的视觉符号，强化受众的意识，从而获得大众的认同。文中通过分析主题的现状 以及辅助图形对其作用，探讨辅助图形的分类以及设计中的色彩、造型要素，最 后因此为理论基础，展开 “海南游轮”主题 VI 及辅助图形设计。 关键词：海南游轮；品牌形象；辅助图形；VI 设计 毕业论文范文模板 Abstract VI visual design, VI design namely enterprise VI full name VisualIdentity, translate for visual identification system, is the CI of visual content into static visual identification symbols.For hainan cruise theme design in place, implement scientific visual identification system, is spread the idea of cruise tourism in hainan, to establish the subject awareness, theme image from quick and easy way.A successful cruise hainan theme of VI design, internal can strengthen the identity of the tourists and the sense of belonging, increase tourism team cohesion, foreign can establish the whole image of hainan cruise theme, integrate resources, have control will cruise theme in hainan tourism information to the public, through specific visual symbols, strengthening the consciousness of audience, in order to gain the publics approval.This paper analyzes the present situation of the theme and auxiliary graph to its function, and to explore the classification of auxiliary graphic design of the colour, modelling element, finally, so based on the theory of cruise hainan topic VI and auxiliary graphic design. Key words: hainan cruise ships；Brand image ；Auxiliary graph ；VI design