试论我国本土化妆品广告摄影的现状及发展.pdfVIP

毕业论文范文模板 摘 要 随着摄影技术的不断提升，在广告摄影的过程中，摄影师的整体摄影水平对其拍摄 成品的广告效果呈现具有十分重要的推动意义。在进行化妆品广告的拍摄过程中，如何 有效的进行化妆品功用的凸显，成为化妆品广告拍摄过程中令摄影师十分头疼的问题。 由于化妆品行业是一个十分特殊的行业，因此在针对化妆品行业进行产品广告的拍摄时 需要充分了解产品的主要效用，并正对产品的效用进行策划，从而实现化妆品广告的拍 摄以完美的画面和最佳的角度感来烘托出化妆品的美容效果。所以本文从我国本文化妆 品广告拍摄的现状出发，分析了在我国本土的化妆品广告拍摄的发展现状，并通过将我 国本土化妆品广告拍摄与国际化妆品广告拍摄效果的对比，指出了我国本土化妆品广告 拍摄中存在的不足。通过探讨，针对目前我国本土的化妆品广告拍摄情况有针对性的提 出了相关的解决建议和发展对策。通过本文的研究，以期对我国本土化妆品企业的化妆 品广告拍摄起到一定借鉴作用，督促我国本土化妆品广告在拍摄过程中能够摒弃传统的 呆板拍摄模式，借助国际化妆品广告的拍摄经验和拍摄技巧，促使我国本土化妆品广告 拍摄在改进过程中不断拉近与国际化妆品广告拍摄间的差距。 关键词：化妆品广告 拍摄技巧 我国本土 现状分析 发展策略 I 毕业论文范文模板 Abstract With the continuous improvement of technology in photography, advertising photography in the process, the overall level of the photographer photography shooting finished advertisement effect appears to have very important significance of promoting. In cosmetic advertising photography process, how to conduct effective cosmetic function to highlight, become cosmetic advertising photography process so that the photographer is very headaching problem. The cosmetics industry is a very special industry, therefore in the cosmetics industry in product advertising photography is needed to fully understand the products the main utility, and is the utility of the product planning, so as to achieve cosmetic advertising photography to the perfect picture and the best angle to foil cosmetics cosmetology effect. So this text is from the our country the cosmetic advertising photography of the status quo, analyzed in our country local cosmetic advertising photography development present situation, and through our native land cosmetic advertising photography and inte