汇总最新概述精选666整理最新精心整理概述Unit 1 Intercultural Communication新版最新.pptVIP

 Intercultural Communication: Theory and Practice 跨文化交际教程 北京大学出版社 Intercultural Communication: Requirements of this course Previewing: Preview the text before coming to class. Presence: Presence in class is a must. Role-calling will be done from time to time. 1/3 of absence means automatically failure in this course. Practice: Practice communicating with English-speaking people whenever the chance comes and write down your experience of intercultural communication and hand in as homework (1). Discussion: Oral discussion will be conducted in class and written discussion will be required out of class. Hand in the written discussion in time (2). Unit 1 Communication and Culture Why do we need to take this course? Studying a second language without learning the culture is like learning how to drive a car by studying a driver’s manual and never getting behind a steering wheel. Why Learn Cross-Cultural Communication? The world is moving closer to being more global. People from diverse cultures are coming into contact with one another. We face the challenge of communicating effectively with people who have culturally based values, which emphasize their communication preferences. Advances in cross-cultural communication research are very important not only to help people of different cultures feel comfortable with each other but also to avoid misunderstandings that may result in negative stereotypes or premature judgments of “the other” speaker regardless of nationality or culture. 1. Cross-Cultural Awareness What is cross-cultural awareness? Cross-cultural awareness is the ability to understand cultures—your own and others’—by means of objective, non-judgmental comparisons. It is an appreciation for, an understanding of, cultural pluralism—the ability to get rid of our ethnocentric tendencies and to accept another culture on its own terms. Many cross-cultural interactions go sour due to