南京财经大学电子商务双语版chapter4ELECTRONICMARKE.pptxVIP

ELECTRONIC MARKETPLACES;4.1 The structure of business models One of the major characteristics of EC is that it enables the creation of new business models. 4.1.1Business model: A method of doing business by which a company can generate revenue to sustain itself. The elementary of e-business: Direct marketing; Intermediary; content provide; full-service provider; shared infrastructure; value community; consolidator of services for large organizations; We can describe business model from two facets: Revenue models and Value proposition Revenue models: Description of how