菲利普科特勒-市场营销.pdfVIP

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  • 2020-06-13 发布于北京
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ObjectivesObjectivesObjectivesObjectives Corporate and division strategic planingCorporate and division strategic planing  Business unit planningBusiness unit planning TheTheTheThe marketingmarketingmarketingmarketing processprocessprocessprocess  Product level planningProduct level planning The marketing planThe marketing plan ©2000 Prentice Hall Market-Oriented StrateMarket-Oriented Strateggggicic Pla

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