2012年11月比斯特购物村Bicester Village案例分析.pdfVIP

Bicester Village 2012.11.26 0 1 2 壹 项目概括 贰 规划/建筑 叁 业态规划 肆 品牌规划 伍 资源整合 3 壹 项目概括 Bicester Village 90 Burberry,MulberryAll Saints Polo Ralph Lauren, DiorBicester Village Outlet Bicester Village 4 1Magdalen DebenhamsStagecoach 2First Great Western Bicester Town Station MaryleboneMoor Street Chiltern Railways Bicester North station “”[Shopping Express] 5 6 7 : 1000 – 1800 : 1000 – 1900 7 8 贰 规划/建筑 9 叁 业态规划 10 肆 品牌规划 Agent Provocateur( )Anya Hindmarch SmythsonLuella White Company Alice Temperley Matthew WilliamsonTSE CashmereAll Saints 11 Jimmy Choo BurberryMulberry