民营快递企业盈利模式分析——以申通为例.docVIP

民营快递企业盈利模式分析——以申通为例 摘 要：经济发展新时期，快递行业发展迅速，市场竞争加剧，利润空间被不断压缩，故而民营快递企业的盈利模式创新迫在眉睫。本文主要围绕民营快递企业盈利模式展开探讨，结合相关理论与案例分析，笔者认为当前民营快递企业盈利模式发展的最主要问题在于：(1)盈利模式单一，成本难再压缩;(2)市场竞争加剧，业务创新不足。且资金问题将成为遏制快递企业发展的主要瓶颈，据有关数据显示，目前国内民营快递企业希望建立一个理想的商业网络，因此必须在城市之间建立 100 多个直销网点。很明显，这种不少于1亿元的投资是许多民营快递公司发展的瓶颈。基于此，笔者认为可以尝试将共享经济与快递行业相结合，建立共享快递模式，推动快递行业突破瓶颈，获得进一步发展。 关键词：快递行业;盈利模式;共享快递模式 Abstract In the new period of economic development, the express industry is developing rapidly, the market competition is intensifying, and the profit margin is constantly compressed. Therefore, the innovation of profit model of private express enterprises is imminent. This paper mainly focuses on the profit model of private express enterprises, combining with relevant theory and case analysis, the author believes that the main problems of the current development of profit model of private express enterprises lie in: (1) single profit model, cost is difficult to compress again; (2) intensified market competition, business innovation is insufficient. And the capital problem will become the main bottleneck to curb the development of express delivery enterprises. According to the relevant data, private express enterprises in China want to establish an ideal business network, so they must establish more than 100 direct selling outlets between cities. Obviously, this investment of not less than 100 million yuan is the bottleneck of the development of many private express companies. Based on this, the author believes that we can try to combine the shared economy with the express industry, establish the shared express mode, and promote the express industry to break through the bottleneck and achieve further development. Key words: express industry; profit model; shared express mode、绪论 (一)研究背景及意义 随着电子商务的飞速发展，我国快递行业也进入了新的发展时期，发展迅速。但是行业的发展也必然带来行业进入者的增多，市场竞争其辱激烈。在当前的竞争环境下，每个快递企业都面临着巨大的竞争压力。但是快递行业在我国的发展时间较短，自身盈利模式尚未成熟，许多公司不得不借助成本压缩和价格压缩的方式来获得竞争优势，赢得市场。可是不容忽视的是，一方面单纯的由价格的降低带来的市场优势难以长久，因为服务效率与质量的确实必然使其流失