公司层策略英文.pptxVIP

Corporate-Level Strategy;;Two Levels of Strategy;Key Questions in Corporate Strategy;Levels and Types of Diversification;Related Constrained 70% of revenues from dominant business; all businesses share product, technological and distribution linkages;Related Linked (Mixed) 70% of revenues from dominant business, and only limited links exist;Levels and Types of Diversification;ATT的縮小規模;電腦事業 由購併NCR開始 虧損連連,達80億 設備事業的顧客與通訊事業間的競爭衝突 美國政府放寬對通訊事業的管制 公司決定縮小經營範疇,專心於核心事業 ;多角化企業的演化歷程;Reasons for Diversification;Incentives with Neutral Effects on Strategic Competitiveness;Resources with varying effects on