营销信息系统是一整套的程序和方法.pptVIP

Marketing Principles Brief review Marketing Information System and Marketing Research What type of information do you need to gather to find out if your company will be successful For example: Consumer behaviour, SWOT, demographics, tourism activities, What is MIS? ‘MIS （marketing information system) is a set of procedures and methods for the regular, planned collection, analysis and presentation of information for use in marketing decisions’ 营销信息系统是一整套的程序和方法，用来有计划地收集、分析和提供信息，以用于市场营销地决策。 The components of a computerised MIS电子营销信息系统构成 The components of a computerised MIS Data bank （数据库）