定价推动型供应链收益分配及其风险弹性研究.pdfVIP

中国科技论文在线 定价推动型供应链收益分配及其风险弹性 研究# 刘家国，李俊* 5 （哈尔滨工程大学经济管理学院，哈尔滨 150001） 摘要：为研究零售商不同决策情况下的定价推动型供应链各企业收益分配及其风险传递的规 律，以博弈论的思想建立了由一个制造商和两个零售商组成的定价推动型供应链模型，分析 各厂商不同的决策行为，构建各自的收益函数及其对成本的风险弹性，并给出了具体的数值 模拟和分析。结果表明：供应链中制造商和零售商的决策方式直接影响了他们的收益分配， 10 制造商在零售商独立决策时时候的收益更多，在零售商联合决策时候收益较少，而零售商的 收益与制造商相反，另外在零售商联合决策的情况下，虽然零售商的收益增加，但供应链总 体收益是减小的。最后，无论零售商是否同盟(联合决策)，制造商和零售商的收益对成本风 险弹性保持一致，而只能通过扩大市场容量、减小需求弹性、降低产品成本可以降低他们的 风险弹性。 15 关键词：博弈论；供应链风险；收益分配；风险弹性；风险传递 中图分类号：F224.9 Research on profit distribution and risk elasticity in price-driven supply chain 20 LIU Jiaguo, LI Jun (School of Economics and Management,Harbin Engineering University, Harbin 150001) Abstract: To study the mechanism of profit distribution and profit risk elasticity in price-driven supply chain, this paper proposed a analysis supply chain model comprising one manufacture and two retailers. The profit function and profit risk elasticity function was derived based on the 25 retailers’ two different decision, respectively. The numeric examples were given to simulate the profit risk elasticity. It is found that: the profit distributions for supply chain, manufacture, and the retailers are influenced by the retailers’ decision method. But the profit risk elasticity are constant. The way to decrease the risk should be enlarge the product capacity of the market, lower the elasticity of demand, or reduce the product cost. 30 Keywords: game theory; supply cha