服务营销策略研究.pdf

XXXXXXX本科毕业论文 内蒙古微账房公司服务营销策略研究 作 者 XXXXXX 学 院 商务学院 专 业 市场营销 年 级 2013 级 学 号 XXXXXXXXX 指导教师 导师职称 内容提要 随着大众创新，万众创业的浪潮的袭来，呼和浩特市小微企业数量在快速增加，各 大代理记账公司都想在市场中占有一席之地， 而内蒙古微账房公司作为呼市第一家互联 网代理记账平台，能否建立竞争力强的服务体系，关系到公司的发展与未来。本文以服 务营销管理为研究方向，内蒙古微账房作为研究对象，在相关服务营销理论的指导下， 通过对内蒙古微账房公司的介绍及现状的阐述， 对内蒙古微账房公司服务营销环境的分 析，提出该公司的 7P 营销策略，以提高内蒙古微账房的服务质量，增强客户的满意度 和忠诚度，促进内蒙古微账房公司的发展，最终提升内蒙古微账房公司竞争力。 关键词： 微账房 服务营销 营销策略 Abstract As mass innovation, among the wave of entrepreneurship, Hohhot in the fast rise in number of small micro enterprises, all bookkeeping agency company want to gain a foothold in the market, and micro offices company as Hohhot in Inner Mongolias first Internet account service platform, can establish a competitive service system, is related to the development of the company and the future. Based on service marketing management as the research direction, micro offices in Inner Mongolia as the research object, under the guidance of relevant service marketing theory, based on the present situation of Inner Mongolia micro offices of the companys introduction and the analysis of the micro offices company service marketing environment of Inner Mongolia, 7 p marketing strategy, the company put forward to improve the quality of micro offices service in Inner Mongolia, enhance customer satisfaction and loyalty, and promote the development of micro offices company in Inner Mongolia, finally promote the competitiveness of the micro offices company in Inner Mongolia. Key words: Micro accountant Service marketing The