2020年数字资产管理报告.pdfVIP

I N P A R T N E R S H I P W I T H The State of Digital Asset Management 2 0 2 0 B E N C H M A R K R E P O R T Table of Contents Introduction 3 Research Highlights 4 Digital Asset Management Challenges 9 How DAM Users Stand Out From the Crowd 15 The Impact of DAM 23 Action Plan 30 Appendix 34 Introduction We asked 3,400+ marketers and creatives how they store, organize, manage, create, distribute, optimize, and analyze their digital assets. The survey results did not paint a pretty picture. A shocking number of study participants acknowledge that they are not satisfied with how their team manages their digital assets and waste money creating unused assets. This report will share insights from our research study and provide best practices gleaned from top- performing mid-market and enterprise organizations. Research Highlights ANALYST REPORT THE STATE OF DIGITAL ASSET MANAGEMENT Research Highlights  5 Very few organizations store their digital assets in only one system. The vast majority of study participants report keeping their digital assets in several different locations, as FIGURE 1 shows.