外贸英语函电知识整理知识讲解.docVIP

资料收集于网络，如有侵权请联系网站删除 外贸英语函电复习考试题型：①汉译英30/10②单选：20/20③（用单词正确形式）填空：20/10④short answer：20/5⑤letter：10 Short answers: Unit1 Introduction to Business Letters(商务信函概论) 1. Functions of Business Letters : to inform, ①which refers to conveying the vast amount of information needed to 2. day-to-day operations of the business; ②to influence, which means that messages included in a business letter should also influence the readers attitudes and functions. Writing principles of business letter (7C原则) ：① Courtesy 礼貌②2. Consideration体谅 ③ Completeness 完整 ④ Clarity 清楚 ⑤ Conciseness 简洁 ⑥Concreteness 具体 ⑦ Correctness 正确 Unit3 Inquiries（询盘） 3. Generally speaking, inquiries fall into two categories: a General Inquiry and a Specific Inquiry. In a General Inquiry (一般询价), the importer may ask only for catalogues, price lists, samples, sample books, or quotations, etc., in order to get a general idea of the business scope of the exporter. In a Specific Inquiry(具体询价), the importer points out what products he needs and asks for a quotation or an offer for this item. Unit4 Offers ＆ Quotations（报盘和报价） 4. In the international business, offers can be divided into two kinds:（注意实盘和虚盘的区别） 5. A firm offer (实盘)— A firm offer is a definite promise to sell goods at the stated prices, usually within a stated period of time. A non-firm offer (虚盘)— Unlike a firm offer, a non-firm offer is not binding upon the sellers. In other words, a non-firm offer can be withdrawn or changed by the sellers. Definition of firm offers: Firm offers are made when the sellers promise to sell goods at a stated price and within a stated period of time. Definition of non-firm offers: Non-firm offers are offers with reservation clause. Unit7 Counter-offers(还盘) 6. Definition of a counter-offer: A counter-offer is virtually a partial rejection of the original offer. It also means a counter proposal put forward by the buyer. 可编辑word 资料收集于网络，如有侵权请联系网站删除 Unit8 Placing Confirm