Unit1 Advertising Reading语言点四步教学法课件 牛津译林版必修4课件.pptVIP

Learning objectives 1.Master the usage of Key words, phrases and sentences in the text. 2. Apply the language points into practical use. Step I Expressions and phrases Self-study guidance 1 Refer to the English book and find out the following useful expressions. 对…习以为常，习惯于 如此…以至于 做关于…的研究 和某人分享某物 说服某人做某事 相信，信仰… 商业广告 公益广告 9.为…付钱 10. 旨在做某事 11. 保护…以免受… 12. 意识到… 13. 即使 14. 欺骗某人做某事 对…习以为常，习惯于 如此…以至于 做关于…的研究 和某人分享某物 说服某人做某事 相信，信仰… 商业广告 公益广告 be used to … so… that… do research on… share sth. with sb. persuade sb. to do sth. believe in … commercial advertisements public service advertisements 9.为…付钱 10. 旨在做某事 11. 保护…以免受… 12. 意识到… 13. 即使 14. 欺骗某人做某事 pay for… be meant to do sth. protect … from… be aware of… even if fool sb. into doing sth. Step II Key words Phrases Self-study guidance 2 Translate the following sentences into Chinese and refer to the English paper or dictionary then notice the usage of the underlined words. We are so used to them that we often do not even realize how many we see and hear in a day. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! Presentation 1. We are so used to them that we often do not even realize how many we see and hear in a day. be used to sth. / doing sth. —习惯于做某事 used to do sth.—过去常常做某事 be used to do sth— 被用来… e.g. I am not quite used to living here/city life. I used to live in Nanjing. Ex: The new machine _____production. However I_____it. is used to increase; am not used to controlling is used to increasing; don’t used to control used to increase; don’t used to control used to increasing; am not used to control A 点拨拓展 use v./ n. be of