联合利华增长策略.pptVIP

Unilevers path to growth Strategy Is It Working? Bianca Cole N Reginald green n Kameela Mcclinton Stephanie richardson N Derek Webster  Agenda Company Overview Environmental Analysis Financial Analysis op3 Strategic Issue Recommendations Implementation aoaC Qa  Company overview Created in 1930 as result of a merger Key player in the food and household products industry D3 Maintains dual headquarter/dual chairperson approach Launched Path to Growth strategy (2000)to revive the company Historically grew through acquisitions  Competitor Comparison 9G KRAFT SA Nestle Good Food Good Lif UNlove Top Segment CG/Food Consumer care Food Top Brand Dove Kit Kat CEO A G. Lafley Stock per share S30.70 66.90 Growth 42,942M 2282BLs3010M Revenue growth 1193% 4.3%% 1.93% International l00+ 42 150+ Business segments 5 Employees 234000 110000 10600 253000  S W.O.T. Analysis Strengths Weaknesses Recognized as a global company-Dual leadership Strong brand portfolio Not connecting with customers Strong relationship with retailers Inefficient management of brands Economies of scale Reduced spending for R Inability to maximize acquisitions De ecrease h revenues opportunities Threats Cha ng consumer Strong Competition preferences Increasing store brands Increasing need for healthy Tougher Business Climate products Exchange rates