工业设计专业英语-何人可-16课.pdfVIP

精品文档 Lesson 16 Does Culture Matter for Product Design By Don Norman 文化是否对产品设计有重要意义 唐·诺曼 Don Norman claims his goals in life are to make a significant difference, but to have fun while doing so. He is both a businessperson (VP at Apple, Executive at HP and a startup) and an academic (Harvard, UC San Diego, Northwestern, KAIST). As co-founder of the Nielsen Norman Group he serves on company boards and helps companies makeproducts more enjoyable, understandable, and profitable. He is an IDEO Fellow and a memberof the National Academyof Engineering. Hegives frequent keynotes and is knownfor his manybooks including The“ Design of Everyday Things, ” “Emotional Design ”and in October, “Living with Complexity, ”which argues against simplicity. 唐·诺曼声称，他的目标在生活中是有显着的区别，但这样却很有乐趣。他 既是一个商人（苹果公司的副总裁，惠普和一个创业公司的执行官） ，也是一名 学者（哈佛大学，加州大学圣地亚哥分校，美国西北大学，韩国科学技术院） 。 作为尼尔森· 诺曼集团的联合创始人， 他在公司董事会服务， 帮助公司使产品更 加愉快，易于理解和盈利。他是一个 IDEO研究员和国家工程学院的成员。他频 繁的主题演讲，出过许多著名的书，包括《日常生活的设计》 、《情感设计》和 10 月出版的反对简单生活的《复杂的生活》 。 Once upon a time, when I visited other countries, I would head to the department stores so I could experience the wide cultural variations in such things as cookware, cutlery and tools for crafts and gardening ·Today, I seldom do this anymore because all the stores look the same. Rice cookers and woks may have originated in Japan and China, but today they can be found in kitchen appliance stores all over the world. Italian, Germanand American appliances are for sale in Asia. Asian appliances are for sale in Italy, Germany and America. The country of design and manufacture no longer matters