关于程序化广告的国际报告.docxVIP

IAB International Report on Programmatic In-Housing August 2020 Sponsored by: This report was produced by IAB. The final report, findings, and recommendations were not influenced by sponsors. About US The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies responsible for selling, delivering, and optimizing digital advertising and marketing campaigns. Working with its member companies, IAB develops technical standards and best practices, and fields critical research on interactive advertising, while educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development by elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers through the work of its public policy office in Washington, D.C. Founded in 1996, IAB is headquartered in New York City and has a West Coast office in San Francisco. About Our Sponsors The IAB Programmatic+Data Center is a unit within IAB, founded to enhance existing IAB resources, and to drive the data agenda for the digital media, marketing, and advertising industry. The Programmatic+Data Center’s mission is to expand the programmatic universe, increase the understanding of how data drives business, and make them easily accessible to all. IAB Programmatic+Data Center is focused on: Gathering industry thought leaders to drive and set the data agenda Funding industry research to provide benchmarks and actionable insights on data management across platforms including programmatic, mobile, and the internet of things Developing industry best practices, guidelines, and standards for privacy, data security, measurement, and consumer data protection Creating education