营销方案 魅族M营销方案.pdfVIP

营销方案 魅族 M 营销方案 Marketing Plan for MEIZU MX —Specific to ZhuHai Universities Class information: The tenth class in Friday Word count: 4877 Catalogue Preface2 Executive Summary3 Current market situation3 Strengths ， Weaknesses ， Opportunities ， and Threats Analysis7 Marketing Research10 Objectives and Issues17 Marketing strategy18 Action Programs20 Control21 Conclusion21 Appendix Appx22 Preface At present, from the report China Mobile Communication Research Report in 2010 overseas brand cell phones held 75.7% of the share of market. Most of them are IPhone, Nokia, MOTO, Samsung, and Sony Ericsson. We can know that the share of market of domestic cell phone was less than 30% from this phenomenon. The marketing of domestic cell phones were in a big trouble. Nowadays, many domestic brands have grown up, but most of them are in poor quality. As the time going by, many people consider the domestic brands cell phones are “cheap copy”. As a consequence, people don’t want to choose cell phones made in domestic. It is high time we take some actions to change this phenomenon, and establish a brand belonging to our own country. It is said that the ten of most famous domestic cell phones in 2010 are Lenovo, OPPO, HTC, MEIZU and so on. We can see that MEIZU was on the fourth place. Our market plan is aiming to market the MEIZU MX which st will go public on the 1 of January, 2012. We are convinced that the selling high quantity of domestic cell phones will increase a lot as long as we hold the crack of undergraduates’ market share. According to some information from the internet, our group fined that the undergraduates will the main force in the domestic market. From the questionnaires we did several days, we found that most undergraduates are not familiar with the brand MEIZU, especially th