~商务英语视听说-国家精品课程课件PPTadvertising.pptVIP

Guessing Unit 5 Advertising and Advertisements Warm-up Activities Which one do you prefer? Why? Discussion discussion Discussion Could you give a brief definition to advertisement? Where can you find advertisements? discussion Advertisement Advertisement is an action or form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. advertisement You can find them… Newspapers Magazines You can find them… Advertising Walls / Billboards You can find them… You can find them.. You can find them… Television Radio You can find them… Internet You can find them… You can find them… It’s about…? Classic Sentences of Ads Good to the last drop． 滴滴香浓，意犹未尽。 Poetry in motion, dancing close to me． 动态的诗，向我舞近。 We lead. Others copy． 我们领先，他人仿效。 Ask for more. 渴望无限。 Intelligence everywhere. 智慧演绎，无处不在。 摩托罗拉手机 百事可乐 丰田汽车 理光复印机 麦斯威尔咖啡 Discussion What are the basic features of an advertisement? discussion