创新管理网络时代报刊行业的创新路径.pdfVIP

创新管理 网络时代报刊行业 的创新路径 摘要 随着网络技术的飞速发展，滚动播出的网上新闻吸引了受众的眼球。 报刊业受到了前所未有的挑战，读者流失、利润锐减，生存和发展都面临 着挑战,如何让报刊行业在网络的快速发展下生存下去，如何在网络新闻等 的冲击下走出自己的一条发展道路，这是报刊行业所面临的一个问题。 本论文就报刊的现状以及我国传统报刊行业的运作模式做出总结，对 网络时代的到来给我国报刊行业造成的冲击进行分析，提出了在网络时代 下，我国报刊行业如何寻找自己的发展方向，如何能够让报刊行业更好的 生存发展下去。对报刊的发展前景提出了一些看法和建议，但是由于网络 是发展变化最快和影响扩展最广的产业，预测它的未来很难。只是根据它 的发展趋势，对报刊业的创新路径和大家一起做些探讨。 关键词：传统纸质报刊；网络媒体；创新路径 Abstract With the rapid development of network technology, rolling broadcast online news attracted the attention of the audience. Newspaper industry has been hitherto unknown challenge, readers, loss of profit, survival and development are facing a challenge, how to make the newspaper industry in the rapid development of the network to survive, how in the network news under the impact of a way out of their own, this is the newspaper industry is facing a problem. In this paper, newspapers and the status of our country traditional newspaper industry operation pattern makes the summary, to the arrival of the era of network in China newspaper industry impact analysis, proposed in the Internet age, Chinas newspaper industry how to find their own development direction, how can let the newspaper industry to better survive and develop. On periodicals and puts forward some opinions and suggestions, but the network is the fastest development and changes and the effects of expansion of the most extensive property, it is very difficult to predict the future. But according to its development trend, the newspaper industry innovation path and everyone is done some discuss. Key words: traditional newspapers ； Internet media ； innovation path 目录 1.绪论 1 1.1 研究的背景 1 1.2 国外研究成果2 1.2 国内的研究成果3 2.我国报刊行业的传统运作模式 4 2.1 我国传统报刊运